Copyright and digital property: the case of Bruce Willis

In recent years, the debate surrounding digital ownership and copyright has become increasingly intense, with emblematic cases raising crucial questions about our understanding of ownership in the digital world. Many topics have been examined in this area, as seen previously with influencers and cryptocurrency inheritance. Today, it is common to listen to music in multimedia format or read a digital book. In the music industry, for instance, the sale of physical CDs is less common than it used to be, thus creating a digital legacy, especially for collectors.

The question arises about the possibility of leaving a digital inheritance. Specifically, it concerns the purchase of personal reproduction licenses for music. One such case emerged in California in 2012, when a supposed controversy (denied by his wife Emma Heming-Willis via Twitter) was raised between Hollywood actor Bruce Willis and technology giant Apple regarding his digital music collection, which contained thousands of files purchased by the actor. This passion and specific case of digital ownership has been extensively analyzed by the Santa Clara High Technology Law Journal in a dedicated publication.

The Debate

In this particular case, even though there was no legal dispute, the online world began to ask questions. Bruce Willis, known for his iconic roles in films like Die Hard and Pulp Fiction, became the center of a debate that shook the worlds of technology and entertainment. The issue revolved around his desire to leave his vast collection of digital music, purchased through Apple's iTunes Store, to his heirs in his will.

The central issue was the nature of digital ownership. While many consumers may assume they own the tracks purchased through platforms like iTunes, Apple would refer to the purchase as a license for personal use, not ownership of the track itself. This means that the rights to reproduce or distribute the music are not permanently transferable, as would be the case with a traditional physical CD or vinyl record.

These limitations are outlined in the general terms and conditions of the contract at the time of purchasing the reproduction license, which regulates how the good/service (in this case, digital music) can be used, without allowing the transfer of the license.

Implications and Responses

This debate raises important questions about the concept of ownership in the digital world. As consumers become more engaged with digital content, it is crucial to understand the limits of our "ownership" and the rights associated with it. The distinction between physically owning a good and owning a digital license raises a series of legal, ethical, and practical questions.

The public’s reaction to the controversy was mixed. Many expressed concern that digital music and other media might not be transferable to their heirs, as a physical collection of CDs or vinyl would be. Others emphasized the need for greater clarity and transparency from digital platforms regarding consumer rights.

Online purchases and the enjoyment of goods through a digital platform are now everyday occurrences. A similar situation arises with e-books, with Amazon having launched the Kindle in Italy in 2011, specifically designed as an e-book reader.

However, unlike the music case with Apple, there are some differences. E-books downloaded for the Kindle can, since 2019, be gifted without the recipient needing to have read the book beforehand, allowing the digital book to be directly gifted to another user. Additionally, it is possible to leave the Kindle with its library of books as an inheritance. This happens because the Kindle is considered a physical movable asset owned by the deceased.

The debate between Bruce Willis and Apple, which, as noted, was denied by his wife via Twitter, revolves around his digital music collection and highlights the challenges and complexities of ownership in the digital world. As technology continues to evolve, it is crucial for consumers, businesses, and legislators to address issues such as those outlined above, to ensure greater clarity, fairness, and protection of consumer rights when consuming digital content.

The inheritance of digital licenses may not be permitted according to the general terms and conditions of the contract. Multinational companies’ policies, therefore, vary from country to country. Their purpose is not only tied to business but also to combating piracy.

In inheritance law, there is a legal void, regulated exclusively by the purchase contract, which is almost always drafted according to the laws of other countries and is often not well understood by consumers.

Relying on an agency that handles all aspects of inheritance or wills can be helpful so that heirs are not caught by surprise. Requesting a free consultation from Agenzia delle Successioni is simple; just fill out the form on the homepage.